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Web Strategy / Web Design

Web strategy and web design are crucial factors to the success of any web site. It’s much more than just, “If you build it, they will come…” A great web strategy does not happen by accident. It takes planning, initiative, and blending of all different types of marketing to create an effective plan to maximize the effectiveness of the your web site.

Often, web design firms place most of their emphasis on creating a beautiful web site. Our philosophy is somewhat different. It doesn’t do you much good to have a beautiful web site, if no one can find it or no one can get to the content they are looking for because your web site is difficult to use. Who will use your product or service, if they can’t find your web site in Google, Yahoo! or Bing? Defining an effective web strategy is not a difficult task, but it does require you to spend some time thinking about your marketing goals and what you consider to be success.

We start off every engagement with a web strategy session to determine what your goals for the web site should be and how we can design it to reflect those goals. We help you formulate a web marketing strategy that encompasses web strategy, web design, information architecture, search engine optimization, traditional printed advertising, social media, and web metrics. We will work with you to drive business to your site and assist you in engaging them as a long lasting customer.

Written by

I have over 27 years of experience in a very broad range of technologies. I spent seven years of my career performing search engine optimization consulting, web site redesigns, and measuring the success of web sites. I also automate manual business processes, spend a lot of time designing and implementing database solutions, and solving other technology challenges for my clients.