SEO Copywriting / SEO Copyediting
SEO copywriting and SEO copyediting are skills that requires both logic and creativity to present information on the page in a way that is informative, yet follows search engine optimization best practices. It is often said that “Content is king!” This is particularly true when it comes to achieving top rankings in Google, Yahoo, and Bing.
When performing SEO copyediting, we frequently find that pages do not have sufficient text to achieve sufficient rankings. When that problem occurs, we can provide SEO copywriting services to create pages that are optimized from the beginning.
In order to get great rankings, each page needs to have a specific keyword phrase to target and that keyword phrase needs to be the focus that one particular page. One page cannot be all things to all people, which is the reason many attempts to optimize a web site result in failure.
Here are some great rules to follow when creating a page that you want to get ranked.
- Name the page the keyword phrase i.e. www.crankingtheranking.com/search_engine_optimization.html if you are targeting the keyword phrase “search engine optimization”.
- Use the keyword phrase at the beginning of the title for the page and work the brand name and geographic location into the title, if the target market is local. An example of that would be a title of “Search Engine Optimization|Cranking The Ranking|Birmingham, Alabama (AL)”. This page would be called the “landing page” for the search engine keyword phrase “search engine optimization”. This is true for all pages except the home page, which should be landing page for the brand, i.e. “Cranking The Ranking|Birmingham, Alabama (AL)”. Configuring a title in this way maximizes your effectiveness for each search phrase while working in the brand and the location. You always want to have the keyword phrase on the left side of the title because the most important words need to be left justified.
- Each page should have a unique meta description that describes the contents of that particular page. Often, web sites will have the same meta description for the entire site. This dilutes the effectiveness of the meta description across the entire site.
- Encapsulate the keyword phrase in header tags. In other words, if you look at the HTML code, and the keyword phrase is “search engine optimization”, the main heading of the page should be <h1>Search Engine Optimization”</h1>. This is hugely important to Google, Yahoo, and Bing.
- Use the keyword phrase throughout the text, but not too much. The goal is to have a page with 250 to 500 words of text with a keyword density of 3-5%. If you use the keyword phrase too much, the search engines will think that you are loading the page on purpose and it will count against you.
These are just a few things to keep in mind as you create create great content. If you need some assistance or want to learn more, please email me at firstname.lastname@example.org.